Our customer was reviewing the market that their VOD product operated in and wished to identify priority areas for product development and improvement

THE CHALLENGE

Our customer needed help identifying and categorising focus areas for the existing product, aligned to market research. They needed to define a number of inputs for a product enhancement business case across both technical and commercial requirements.

THE SOLUTION

Lunation prepared captured information on the current product, worked with internal teams to identify areas of focus for product development. In order to provide qualified business case inputs, an RFI for a key product development was produced and responses assessed. In house development requirements were scoped and costed. Additionally, optimisation of the product’s existing cost based was undertaken.

THE LUNATION TEAM RESPONSIBILITIES

Engaging with internal stakeholders

Providing domain expertise

Identifying areas of improvement

Preparing the RFI content and documentation

Assessing RFI responses

Engaging with RFI respondents

Aligning product development with market needs

Reviewing existing product cost base

Identifying substantial cost savings

Providing costings and qualitative inputs into business case

Presenting our insights
  • ENGAGEMENT PERIOD: 3 MONTHS
  • ENGAGEMENT TYPE: STATEMENT OF WORK