Working as part the launch team for an international content owner, Lunation provided technical project management, integration and operations expertise to deliver an OTT platform across major device types with multiple monetization strategies.
THE CHALLENGE
The customer owned OTT rights for high quality documentary content and wanted to maximise their investment by monetizing access across devices.
The team were great at preparing and showcasing content, though they would need end-to-end technical and product expertise to transform their idea into a revenue generating, customer facing product.
THE SOLUTION
Our team responded to the customer’s ambitions by drafting and delivering-on an action plan. We defined requirements and prepared selection criteria to help choose partners, defined media and metadata workflows, integrated content management workflows and content-partner report portals, designed creative assets and styled applications before testings and preparing for launch.
THE LUNATION TEAM RESPONSIBILITIES
Our consultancy role was high impact and very broad in scope. It required a genuine mixture of commercial, creative, operational and technical skills with proactive stakeholder engagement.
- ENGAGEMENT PERIOD: 1 MONTH
- ENGAGEMENT TYPE: FIXED-TERM
